Privacy Policy
How Pancake Pixels collects, uses and protects personal information.
1. About this policy
Pancake Pixels (ABN 80 618 733 216) ("Pancake Pixels", "we", "us" or "our") respects your privacy. This policy explains how we handle personal information in connection with our platform, our Brand & Growth service, and our website (together, the "Services").
We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using the Services you agree to this policy.
2. The information we collect
We collect personal information that is reasonably necessary to provide the Services, including:
- Account & contact details — name, business name, email, phone number and address;
- Billing information — payment details processed securely by our payment provider (we do not store full card numbers);
- Content you put into the platform — the data, files and communications you create or upload;
- Customer data you process — information about your own clients and contacts that you choose to manage through the platform;
- Usage information — how you interact with the Services, collected via cookies and similar technologies;
- Support & communications — messages, enquiries and feedback you send us.
3. How we collect it
We collect personal information directly from you (when you sign up, subscribe, fill in a form, book a call or contact us), automatically as you use the Services, and occasionally from third parties such as our payment provider or integrations you connect.
4. Why we use your information
We use personal information to:
- create and manage your account and provide the Services;
- process payments and administer your subscription;
- provide support and respond to your enquiries;
- operate, secure, maintain and improve the Services;
- send you service messages and, where permitted, relevant marketing you can opt out of at any time;
- comply with our legal obligations and enforce our terms.
5. Cookies and analytics
We use cookies and similar technologies to keep you signed in, remember preferences, and understand how the Services are used so we can improve them. You can control cookies through your browser settings, though some features may not work without them. Aggregated analytics that do not identify you are not treated as personal information.
6. Data you process about your own customers
When you use the platform to manage your own clients and contacts, you decide what information you collect from them and how you communicate with them. For that data you are responsible for having the necessary consents and a privacy policy of your own; we act on your behalf to host and process it as part of providing the Services.
7. When we disclose information
We do not sell your personal information. We may disclose it to:
- service providers and infrastructure partners who help us run the Services (including the underlying software we white-label, hosting, payment processing, email and messaging providers), under confidentiality obligations;
- professional advisers such as our accountants and lawyers;
- a buyer or successor in the event of a sale, merger or restructure of our business;
- authorities or others where required or permitted by law, or to protect rights, safety or property.
8. Overseas storage
Some of our providers store or process data on servers located outside Australia. Where we disclose personal information to overseas recipients we take reasonable steps to ensure it is handled consistently with the APPs.
9. How we protect your information
We take reasonable technical and organisational steps to protect personal information from misuse, loss and unauthorised access, including encryption in transit, access controls and reputable hosting. No system is completely secure, so we cannot guarantee absolute security; you also play a part by keeping your login credentials safe.
10. How long we keep it
We keep personal information for as long as needed to provide the Services and for a reasonable period afterwards to meet legal, tax and record-keeping obligations, then we delete or de-identify it. You can ask us to delete your information sooner, subject to those obligations.
11. Direct marketing
Any marketing we send complies with the Spam Act 2003 (Cth). Every marketing email includes an unsubscribe link, and you can opt out at any time by using it or by contacting us. Service and account messages are not marketing and may still be sent.
12. Accessing and correcting your information
You can access and update most of your information by logging in to your account. You may also ask us for access to, or correction of, the personal information we hold about you by contacting us using the details below. We will respond within a reasonable time and may need to verify your identity first.
13. Children
The Services are intended for businesses and are not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will delete it.
14. Third-party links
The Services may link to third-party websites and tools. We are not responsible for the privacy practices of those third parties. Please review their policies before providing them with personal information.
15. Complaints
If you have a privacy concern or complaint, please contact us first (details below) and we will work to resolve it. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
16. Changes to this policy
We may update this policy from time to time. The current version will always be posted on this page with the date above updated. Continued use of the Services after changes take effect means you accept the updated policy.
17. Contact us
For any privacy question, access or correction request, or complaint, contact our Privacy Officer at [email protected].
Note: This Privacy Policy is a general plain-English document, not legal advice. Please have it reviewed by your solicitor to confirm it fits how your business actually collects and uses data before relying on it.